Biography: Beth O’Rourke, Founder, Creative Director

Beth’s knowledge runs deep in all aspects of the design process, from traditional branding, identity, packaging, retail, and environmental design to conceptual interface and product development in the online and mobile device spaces. She has done award winning work for clients such as Levi Strauss, The Body Shop, Yahoo!, and Visa. Other clients include Revlon, CibaVision, RIM/Blackberry, Radio Shack, Estee Lauder, 24 Hour Fitness, McKesson, Sun Microsystems, Logitech, Disney, and MTV. As ECD, Beth is the creative force behind minibike’s conceptual and creative approach to projects.

Prior to founding minibike, Beth was instrumental in building and leading Chicago-based Arc Worldwide’s (Leo Burnett) San Francisco office’s interactive group. Her role was key in developing the interactive/rich media group within the company, from the internal management side as well as the client side, winning over $12M in new business in just over a year.

Before Arc Worldwide, Beth was a senior Creative Director at Razorfish in San Francisco. During her tenure at the company, she helped land and service major accounts such as Intuit (Quicken) and McKesson and was instrumental in bringing interactive branding experience to clients such as Shutterfly, Sun Microsystems, and Visa.

Prior to Arc Worldwide, from 1997-2002 Beth founded and grew a profitable, award-winning design and brand consultancy, andhow, inc. Clients included many successful start-ups as well as Disney, The Body Shop, and Nexant.
http://www.electricbox.net/andhow

Early in her career, Beth was lucky enough (1993) to work for Clement Mok at Clement Mok Designs, where she formed a nuanced understanding of brand building across platforms (traditional to the newly-emerging digital space) from concept to deployment and beyond. She also built her first website (Lotus), from information architecture to launch under Lillian Svec. Other notable client work included Revo, Herman Miller (the launch of the Aeron chair), Wells Fargo, Intuit, Home Shopping Network, Harper Collins and Logitech. In 1994, after CMD, she worked at Organic Online with Shane Ginsberg and Jonathan Nelson, Vivid Studios with Nathan Shedroff, Landor with Dean Fernandez, Fitch, and Atomic Vision with Matthew Butterick.

Beth’s design and illustration work has been published in Communication Arts, Graphis, The Boston Globe, and Surface Magazine. She is a collected artist who graduated from University of Massachusetts, Amherst with a Bachelor of Fine Arts major and an art history minor.