http://centralviewer.com/production/mypathtv.com/
MyPathTV is the mind-body-spirit online network. It encourages viewers and members to share their life experience and personal growth journey with the greater community, through activities that revolve around an incredibly rich library of video content featuring great teachers like Ram Dass, Sylvia Boorstein, Thich Nhat Hanh, and Joseph Campell. User-generated content lives along side the teacher’s content, adding personalization, texture, perspective and value to the viewing, learning and sharing experience.
The primary challenge was to create viral, brand-promoting tools while still remaining true to the core site concept of chronicling one’s personal journey in a social setting. To do this, we developed personally resonating prompts and challenges, based on data collected and assumptions made about a member’s personal preferences and affinities. Examples of this include:
• An “Ask” module allows members to set rules around everything from asking other members for advice to becoming mentors themselves.
• The “Dare” function temps a member to engage in a new experience and share the results.
• The “Learn” function pairs guided questions with video, leading users to a place of exploration and discovery.
• The Lotus flower
A secondary challenge was to create an appropriate merit system that simply and directly reflected a member’s involvement with myPathTV. We chose a lotus flower as an apt symbol: as a member contributes and becomes a more integral part of the community, their lotus flower grows and their visibility increases, eventually leading to eligibility to become a mentor.
