Geoff brings over a decade of experience working with pioneering interactive television companies like TiVo and DIRECTV, and breakthrough emerging media platform companies such as Liberate, Excite@Home, and PacketVideo.
Geoff has contributed to two Primetime Emmy® Award winning interactive television projects. In 2006 his work on the TiVo Service was recognized for excellence by the Academy of Television Arts & Sciences for outstanding achievement in interactive television. While working at Zetools (acquired by Tandberg Television in 2006), Geoff produced an interactive version of ABC Television's 'Celebrity Mole: Yucatan' for the Microsoft Windows XP Media Center Edition platform, which was awarded the 2004 Primetime Emmy Award for interactive television. In addition to his role at Method, Geoff is currently acting as chairman of the Academy of Television Arts & Sciences Interactive Media Peer Group Emmy Awards committee, which is responsible for awarding the 2008 Primetime Emmy Award for Outstanding Creative Achievement in Interactive Media.
Over the last decade he has worked as a creative director for advertising at Organic, developed interactive entertainment properties at Sony Pictures Digital Entertainment, broadband content services for Excite@Home, 3G video services at PacketVideo, and interactive TV applications at Liberate. Most recently, Geoff was VP, Media & Entertainment at brand experience agency Method, Inc. Before joining Method, he worked as a Product Designer at TiVo, focusing on the design of new broadband applications and services for the TiVo platform. Before moving to the San Francisco Bay Area to join TiVo he worked as a producer in the Advanced Services & Content group at DIRECTV, Inc. in Los Angeles where he created and launched DIRECTV Active - an interactive television channel on the DIRECTV Network that provides consumers with data driven services, programming promotions, and advertising.
Monday, June 30, 2008
Sunday, June 29, 2008
Biography: Beth O’Rourke, Founder, Creative Director
Beth’s knowledge runs deep in all aspects of the design process, from traditional branding, identity, packaging, retail, and environmental design to conceptual interface and product development in the online and mobile device spaces. She has done award winning work for clients such as Levi Strauss, The Body Shop, Yahoo!, and Visa. Other clients include Revlon, CibaVision, RIM/Blackberry, Radio Shack, Estee Lauder, 24 Hour Fitness, McKesson, Sun Microsystems, Logitech, Disney, and MTV. As ECD, Beth is the creative force behind minibike’s conceptual and creative approach to projects.
Prior to founding minibike, Beth was instrumental in building and leading Chicago-based Arc Worldwide’s (Leo Burnett) San Francisco office’s interactive group. Her role was key in developing the interactive/rich media group within the company, from the internal management side as well as the client side, winning over $12M in new business in just over a year.
Before Arc Worldwide, Beth was a senior Creative Director at Razorfish in San Francisco. During her tenure at the company, she helped land and service major accounts such as Intuit (Quicken) and McKesson and was instrumental in bringing interactive branding experience to clients such as Shutterfly, Sun Microsystems, and Visa.
Prior to Arc Worldwide, from 1997-2002 Beth founded and grew a profitable, award-winning design and brand consultancy, andhow, inc. Clients included many successful start-ups as well as Disney, The Body Shop, and Nexant.
http://www.electricbox.net/andhow
Early in her career, Beth was lucky enough (1993) to work for Clement Mok at Clement Mok Designs, where she formed a nuanced understanding of brand building across platforms (traditional to the newly-emerging digital space) from concept to deployment and beyond. She also built her first website (Lotus), from information architecture to launch under Lillian Svec. Other notable client work included Revo, Herman Miller (the launch of the Aeron chair), Wells Fargo, Intuit, Home Shopping Network, Harper Collins and Logitech. In 1994, after CMD, she worked at Organic Online with Shane Ginsberg and Jonathan Nelson, Vivid Studios with Nathan Shedroff, Landor with Dean Fernandez, Fitch, and Atomic Vision with Matthew Butterick.
Beth’s design and illustration work has been published in Communication Arts, Graphis, The Boston Globe, and Surface Magazine. She is a collected artist who graduated from University of Massachusetts, Amherst with a Bachelor of Fine Arts major and an art history minor.
Prior to founding minibike, Beth was instrumental in building and leading Chicago-based Arc Worldwide’s (Leo Burnett) San Francisco office’s interactive group. Her role was key in developing the interactive/rich media group within the company, from the internal management side as well as the client side, winning over $12M in new business in just over a year.
Before Arc Worldwide, Beth was a senior Creative Director at Razorfish in San Francisco. During her tenure at the company, she helped land and service major accounts such as Intuit (Quicken) and McKesson and was instrumental in bringing interactive branding experience to clients such as Shutterfly, Sun Microsystems, and Visa.
Prior to Arc Worldwide, from 1997-2002 Beth founded and grew a profitable, award-winning design and brand consultancy, andhow, inc. Clients included many successful start-ups as well as Disney, The Body Shop, and Nexant.
http://www.electricbox.net/andhow
Early in her career, Beth was lucky enough (1993) to work for Clement Mok at Clement Mok Designs, where she formed a nuanced understanding of brand building across platforms (traditional to the newly-emerging digital space) from concept to deployment and beyond. She also built her first website (Lotus), from information architecture to launch under Lillian Svec. Other notable client work included Revo, Herman Miller (the launch of the Aeron chair), Wells Fargo, Intuit, Home Shopping Network, Harper Collins and Logitech. In 1994, after CMD, she worked at Organic Online with Shane Ginsberg and Jonathan Nelson, Vivid Studios with Nathan Shedroff, Landor with Dean Fernandez, Fitch, and Atomic Vision with Matthew Butterick.
Beth’s design and illustration work has been published in Communication Arts, Graphis, The Boston Globe, and Surface Magazine. She is a collected artist who graduated from University of Massachusetts, Amherst with a Bachelor of Fine Arts major and an art history minor.
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